0:00 Intro: our audio tech upgrade (thanks to Howard!)
1:00 The Howard and John Show and silliness and digressions
2:15 Introducing the topic: Building trust in a digital world
3:40 QVC
4:00 Defining trust
4:15 Howard Lerner defines trust
5:10 John throws in “Reliability” into the discussion
6:00 “Intimacy” or knowing someone closely without relationship
7:00 Howard’s banker and his trust
8:10 Following someone: My wife trusts Danielle Walker
10:00 There is no blind trust
10:30 “Lulled” into trust
11:35 Trust is efficient and saves us time
12:15 This trust doesn’t cost us much
13:00 How do you create trust in this world, like an influencer?
13:50 Howard Lerner answers
14:05 They create content and earn respect and trust
14:35 Generosity
14:50 Nurtured my respect
15:05 Spending money is the next level of trust
15:25 All you have is content online
15:45 Create value and quality content
16:15 What is quality content and the importance of content
17:45 Definition laid out
19:00 Who does Howard trust?
19:20 Seth Godin: Blogger
20:15 Consistency and its importance: He’s “reliable”
21:45 Amazon: The store we all use, especially these days
23:40 His banker is not completely digital
24:50 Flywheel: Web-hosting platform
26:40 John Pa gives the top three digital entities he trusts
26:45 Tim Ferriss: Famous author, blogger and podcaster
28:05 Patrick O’Shaughnessy and his podcast Invest Like the Best
28:55 New York Times and Amazon
29:45 Daniel Kahneman, Thinking, Fast and Slow (affiliate)
30:25 Howard expresses his thoughts on Tim Ferriss and Four Hour Work Week (affiliate)
31:50 Consistency garners trust and John has seen it through his blog
32:35 The importance of telling stories
32:55 John talks about watching a YouTube Ad and how it made him trust
33:30 Charity Water and Scott Harrison
35:00 How do people get others to trust them enough to give or pay money online?
35:20 Howard’s problem with Instagram and TikTok
36:20 They are about entertainment
36:25 But they are consistent
37:50 There’s not enough value on these platforms for him to buy
38:10 But he does buy from YouTube content because of the how-to videos
39:30 John’s counter argument for TikTok
40:35 Entertainment does garner trust (e.g. celebrity)
42:00 Howard goes back to consistency and trust
42:30 Seth also entertains
43:00 Format and length of content matters with building trust (even though our blog is fairly long)
44:25 Curating the people you trust
45:00 Howard’s closing thoughts
45:30 Usefulness of the content and its consistency
47:10 Kindle (affiliate link): Howard loves it; so does John
48:00 John’s closing thoughts
48:05 Simplicity of language or relatability
49:00 Communicate at a 6th grade level
49:55 Use a unique voice creates trust or distinguishes you
50:25 Creating content is imperative and keep it going